That depends on who you’re asking.

To her siblings, she’s the first daughter who somehow became everyone’s unofficial life coach. To her team, she’s the boss with high standards who somehow still manages to crack jokes in the middle of meetings. To the internet, she’s an entrepreneur, business strategist, public speaker, and community builder. To herself? She’s simply someone who loves building things that make people’s lives better.

Over the last six years, Naomi has built businesses across different industries, proving that entrepreneurship isn’t about staying in one lane—it’s about solving problems wherever you find them. She’s the founder of Standard Cleaning Call, The Tutolin Company, and is currently building Prime Moving, a haulage company designed to make moving homes and businesses easier and less stressful.

If you’ve followed Naomi for any length of time, you’ll quickly notice one thing: she’s deeply invested in seeing women win.

That passion gave birth to Feminine & Flattering, a thriving community of over 46,000 women on Instagram where conversations go beyond fashion. It’s a space where women are encouraged to build confidence, improve their finances, become more intentional, embrace personal growth, and show up fully in every area of their lives. For Naomi, empowering women has never been a campaign; it’s simply an extension of who she is.

When she isn’t leading teams, brainstorming business ideas, taking work calls, or trying to squeeze one more thing into an already full calendar, you’ll probably find her at the gym convincing herself one more rep won’t hurt, reading a business book, spending time in her Bible, or rewatching one of her favourite movies for what is probably the tenth time.

And if you ever get to spend time with her outside work, one thing will become obvious very quickly, she’s genuinely funny. The kind of person whose phone gallery is filled with screenshots, memes, and videos she’ll absolutely send you at the most random time. She believes business can be serious without taking yourself too seriously.

At the end of the day, Naomi isn’t just passionate about building businesses. She’s also passionate about building people.